Tag: David Ogilvy
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Advertising reflects the mores of society, but it does not influence them.
David Ogilvy
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Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.
David Ogilvy
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Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.
David Ogilvy
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Never stop testing, and your advertising will never stop improving.
David Ogilvy
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Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.
David Ogilvy
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Good copy can’t be written with tongue in cheek, written just for a living. You’ve got to believe in the product.
David Ogilvy
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The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.
David Ogilvy
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In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.
David Ogilvy
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Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.
David Ogilvy
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I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive.
David Ogilvy