Tag: David Ogilvy
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You now have to decide what ‘image’ you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.
David Ogilvy
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There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don’t destroy them. They lay golden eggs.
David Ogilvy
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If it doesn’t sell, it isn’t creative.
David Ogilvy
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I did not feel ‘evil’ when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.
David Ogilvy
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Develop your eccentricities while you are young. That way, when you get old, people won’t think you’re going gaga.
David Ogilvy
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Political advertising ought to be stopped. It’s the only really dishonest kind of advertising that’s left. It’s totally dishonest.
David Ogilvy
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Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine.
David Ogilvy
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A good advertisement is one which sells the product without drawing attention to itself.
David Ogilvy
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First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it.
David Ogilvy
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On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.
David Ogilvy